
Thriving as a Woman in Leadership
Posted by Jeanne Kwong Bickford (she/her) Nov 3 2022
About Jeanne
Jeanne Kwong Bickford is a Managing Director and Senior Partner and Office Leader of our New York Office. Jeanne was recently recognized by Consulting Magazine’s Women Leaders in Consulting Awards for Excellence in Leadership. We connected with Jeanne to hear about her BCG journey and how she has balanced her various leadership roles with motherhood.
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You’ve been at BCG for over 20 years now, how would you describe your journey here?
A roller coaster! I have certainly had my high points – helping to launch the Asian Diversity Network and becoming the office leader for New York, for example. I of course have also had some lows along the way. It’s easy to look at someone’s resume and think ‘oh they’ve had this easy career trajectory at BCG’ but that’s not entirely true. I want to share the ups and the downs, because being authentic is so important to me, especially as a woman in a leadership role. You think about how women and girls today are being bombarded with these perfected images on social media. Then they struggle with self-confidence as a result – well, that’s because what they’re seeing is not the full picture. Looking back, I really have come to value both the ups and the downs in my career, because I can show people that I’m not perfect. As head of the New York office, I am proud of the fact that I have been able to create an environment where people can see that you can be the head of BCG’s largest office and not get everything right and certainly not all the time.
BCG has really allowed me to be me. The point of being authentic like this is to bring humanity into the workplace. That humanity is what I think makes BCG so special. Leaders can sometime feel like they have to perform and be what people think a leader should be. But I refuse to perform, I’d rather be me, and show that people like me can be leaders – you just need to be able to have that confidence in yourself. I’m lucky that I have had different mentors and colleagues here that have helped me to see that in myself, and I hope that I have helped others see it, too.
How did the Asian Diversity Network come to be?
As I moved along in my career journey and eventually became an MDP, I increasingly realized how my ethnicity was impacting how people perceived me. I kept getting feedback that I needed to make a stronger impression on clients and show my seniority. Things came to a head in one of these meetings where I was the lead MDP driving the case. I walked in with another MDP and a Principal who were both white men; we did our introductions, and then went through the meeting. But at the end of the meeting, the COO of this client, who had been taking notes, turned to me and said, ‘Young lady, why don’t you type these [notes] up?’ Suddenly I realized that I was working against this automatic assumption that I was a junior team member whenever I walked into a room. There was a group of other Asian BCGers that I had been in conversation with for a while who had also struggled with this same feedback around our presence, so suddenly this was a moment of clarity.

I then found myself looking around noticing that I wasn’t really seeing other leaders that looked like me – not just East Asian women, but other East Asian men and South Asian women and men as well. But I noticed that our incoming classes tended to have a large percentage of Asian people but then at the senior levels the representation was not proportional. There was a clear need for Asian BCGers to not only have a community to support each other as individuals advancing in their careers but also to have that community work together to push to solve the underlying systemic issues. The Asian Diversity Network was then formed by myself and that same group of Asian BCGers I mentioned earlier to do just that. I’m really proud of what the Network has accomplished so far. We’ve fostered affiliation amongst Asian BCGers, played an important role in our BCG DE&I efforts along, and also done work to support the broader Asian community externally. We’ve evolved a lot, and I’m excited to see what comes next.
How have you balanced being a leader in a traditionally male dominated industry with being a mother?
It’s certainly hard. It comes down to having support both from the workplace and at home. My husband also has his professional career, so we needed to sit down and agree on who was responsible for what to make sure that we both got to have fulfilling family lives and careers. That really helped me to identify what my on-the-job needs were, which I think is one of the hardest things to do. You might think ‘oh I shouldn’t impose, I shouldn’t ask for things; I’ll just take advantage of the options I know BCG has available to support me.’ But no one can read your mind. No one knows what your family life is like, so you have to learn to ask for what you need to be set up for success. Before we had a formal flex work program, I was working part time 4 days a week after having my two kids. I had to ask for that. Fortunately, our talent managers and HR team were there to help me set up this new working model. There is always give and take in client services, but I was able to have that flexibility when I needed it and I was never penalized for it. People will sometimes ask if it took me longer to become an MDP because I was part time, and the answer is no.
What helped me learn that I deserved to ask for what I needed was shifting my mindset and thinking of things as an exchange of value. For example, when people ask to go part time they sometimes think of it as a special accommodation or a concession from BCG. But it’s so important for women especially to realize that’s not the case. You should recognize that as an employee, you create value for your team and your clients. There is no concession; it’s an exchange of value. BCG recognized that value in me and supported me along the way. I want other women to know that they deserve to ask for what they need to be successful at home and at work.
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AUTHORJeanne Kwong Bickford (she/her)
designation
Managing Director and Senior Partner
About author: New York City, USA